Nike Business Presentation Outline

Topic Nike selling strategy, societal obligation, and diversity. Specific Purpose To inform my audience about the marketing strategy, environmental and social commitment and diversity of Nike company Brief In my presentation, I will be talking about Nikes marketing strategy and its social responsibility MARKETING A) INTRODUCTION Preview Because Nikes success largely depends on its shrewd marketing strategy, I will be explaining to you the importance of marketing to Nike and introducing what marketing strategy Nike is currently deploying. B) BODY 1. Marketing is very important to its viability and profitability a.Since Nike is a consumer product company, it must respond to market changes through aggressive marketing. * If bolt to anticipate accurately and respond in timely manner to market changes, Nike could experience material adverse effects on sales and profitability. b. Nike must checkout domestically and globally competitive to other large companies such as Puma or Addid as. c. As a result, Nike takes marketing issues very seriously. Nike has been increasingly put into marketing. (Refer to chart) * Nike experienced a substantial increase in marketing investment in the FY of 07-08, largely because of the Olympic Games 2008. Demand creation in FY 2009 is $2,351. 4 mil. , increase 2% in compare with FY 08 2. Nike is successfully deploying the favorable brand image strategy a. Favorable brand image * Associates with a distinctive logo and ad slogan Just do it * Advertise itself as a high quality and expensive product company. * Promotion Nike contracts with high profile athletes and actively sponsors dramatic play events to promote its brand. For example * Michael Jordan in 2007, the Jordan brand, now a separate Nike subsidiary with its own building, grossed about $800 million. Tiger Woods in 2000, Nike agreed to a multi-year muckle with Woods worth a reported $105 million (It can be said that Nike is successfully approaching the market by its shrew d marketing strategy. Now, Ill be talking about Nike Social responsibility) SOCIAL RESPONSIBILITY INTRODUCTION Preview Nike is a leading socially responsible company. Ill be exploring Nikes community investment and environmental commitment. (First, Ill be talking about community investment) BODY I. Nike has a long history of engagement in communities around the world, investing in their backyards, key markets and manufacturing communities. . In FY07-09, Nike has directly invested in community $168. 8 million Set the goal of $315 million of contributions for FY11 Involves contributing expertise and philanthropic activity to the community. 2. To achieve its community investment strategy, Nike has developed 2 core approaches a. Focus on creating new models to provide young people advance to the power of sport (to unleash their confidence, leadership, health, education or employment) The Nike Foundation (separate nonprofit organization) focuses on developing adolescent girls to br ing positive changes into community. They has committed more than $ nose candy mil to benefit adolescent girls. b. Promote philanthropic activities and create financial flows that ensure long-term success Nike manages a portfolio of investment that have triggered donations from consumers to expand its sign investment. Notable projects Livestrong, Human Race, Hurley H20 water initiative (Not only is Nike socially responsible but also Nike is environmentally responsible) BODY 1. Highly committed to sustainable development To help focus effort and resources where company can make the most impact, Nike developed its own North Star to define sustainable development. . To achieve its goal, Nike has low-pitched it into a number of smaller attainable steps a. Product design * Internally, Nike mobilizes its human resources to develop closed-loop product. * Externally, Nike actively posts unresolved problems and requests solutions from outside investors, universities and companies. b. C limate and energy As a co-founding member of Business for Innovative Climate and Energy Policy (BICEP), Nike and its partners have committed to strategic collaboration to push for US energy and lawmaking and rule making. c. Water Nike aims to contract with factories where water is abundant enough to support it operations. * Nike also collaborates with factories to improve efficiency of water-utilizing * Nike encourages its suppliers adherence to high quality standards for all of their production. (Nike itself is a diverse company) BODY 1. revolution and inclusion are key to drive creativity and innovation Grows their competitive advantage, recruit In 2006, Nike appointed its first VP of Diversity. In 2008, Nike formed a global diversity and inclusion team focused on three areas a. Engaging employees b. Providing business consultation . Developing innovative tools, models and designs 2. Diversity and inclusion statistics a. Gender diversity * Global work storm is half-male, hal f-female * Overall management is 60% male and 40% female. b. Ethnicity diversity c. 55% of its work force is Caucasian, 22% is African American, 13% is Hispanic, 9% is Asian/Pacific islander and 1% is American Indian. d. Supplier diversity national and regional partners on its suppliers effort, including the content Minority Supplier development council, the Oregon Association of Minority Entrepreneurs and the Womens business Enterprise National Council.